Protect Our Rivers Fundraising Event

The Atlantic Salmon Conservation Foundation is pleased to inform you of Alcool New Brunswick Liquor’s (ANBL) Protect Our Rivers sales event, a fundraising partnership with the ASCF that will provide funding to volunteer community groups, and others engaged in the conservation of New Brunswick rivers and streams. The Protect our Rivers sales event will run between Monday, August 27th to Sunday, September 30th, inclusive.

NB Liquor is taking a two-level approach to raising funds for Protect our Rivers.  The first will be through a prompt-at-cash program being held in NB Liquor stores late in September, and the second is through a contribution from several products made possible by various product suppliers. See below for a full list of eligible products.

We are also very happy to announce that Picaroons has created a special product called “Upstream Ale” specifically for the Protect our Rivers event. A portion of the proceeds of Upstream Ale will also add to the conservation funds realized through the sale.

One hundred percent of funds from the Protect our Rivers sale will be distributed to conservation projects in New Brunswick beginning in 2013 through the ASCF funding application process. Prospective applicants are encouraged to visit the ASCF website for information how to apply for funding at:

Category  Brand Name
Beer Cracked Canoe, 12 X 341ml
Beer Keiths 12 X 355ml
Beer Molson Canadian Cold Shots, 8 x 250ml
Beer Molson Canadian Lager, 12 X 341 ml
Beer Picaroons Upstream Ale
Coolers               Smirnoff Ice, 4 X 330ml
Spirits Bacardi Carta Blanca, l.4L
Spirits Canadian Club Classic, 375ml
Spirits Famous Grouse Black Grouse
Spirits Iceberg Vodka, 1.14L
Spirits Phillips Union Vanilla, 750ml
Spirits Phillips Union Whisky, 750ml
Spirits Revel Stoke Spiced Whisky, 750ml
Spirits Russian Standard, 1.14L
Spirits Trader Vic’s Chocolate, 750ml
Spirits Trader Vic’s Macadamia Nut, 750ml
Spirits UV Vodka, 750ml
Wine Bolla Pinot Grigio, 750ml
Wine Davinci Chianti, 750ml
Wine DaVinci Pinot Grigio, 750 ml
Wine Donnafugata Anthilia, 750ml
Wine Donnafugata Sedara Nero d’Avola, 750ml
Wine Fontana di Papa Colli Albani, 2L
Wine French Cross Dry Red, 4L
Wine French Cross Dry White 4L
Wine Hob Nob Merlot, 750ml
Wine Jackson Triggs Cabernet Sauvignon, 4L
Wine Jackson Triggs Vidal, 1.5L
Wine Jackson Triggs Vidal, 4L
Wine La Fiole Cotes du Rhone, 750ml
Wine Lucky Penny Red
Wine Lucky Penny White
Wine Nottage Hill Chardonnay, 750ml
Wine Nottage Hill Shiraz, 750ml
Wine Oyster Bay Chardonnay, 750ml
Wine Oyster Bay Pinot Noir, 750ml
Wine Relax Riesling, 750ml
Wine Robertson Winery Cabernet Sauvignon, 750ml
Wine Robertson Winery Shiraz, 750ml
Wine Ruffinio Chianti
Wine Ruffino Orvieto Classico, 750ml
Wine San Lorenzo Rosso Conero, 750ml
Wine Sawmill Creek Dry Red, 4L
Wine Sawmill Creek Dry White 4L
Wine Trove Riesling Moscato, 750ml
Wine Trove Shiraz Cabernet Sauvignon, 750ml
Wine Whitehaven Pinot Noir

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